BUST IS BEST

http://news.yahoo.com/s/ap/20070502/ap_on_re_as/philippines_breast_feeding;_ylt=AkTpaAN8zs3g2JRifsuz3FZZ24cA

3,608 mothers breast-feed at same time
By TERESA CEROJANO, Associated Press Writer

MANILA, Philippines - More than 3,000 Filipino mothers breast-fed simultaneously in day-care centers and hospitals Wednesday in a campaign to counter advertising claims that artificial baby foods are better than breast milk.

Breast-feeding advocates, social welfare officials and UNICEF organized the event — also hoping to set the first Guinness record for the most mothers breast-feeding at the same time in multiple locations. There already is a record for simultaneous breast-feeding in the same place.

At least 3,608 mothers took part nationwide, according to an initial count on the organizers' Web site and Felix Armenia, an official in the Department of Social Welfare and Development.

"We need every possible way to get the message out that Filipino mothers should breast-feed exclusively for six months and then continue to breast-feed for two years and beyond with household foods," said Dale Rutstein, UNICEF's spokesman.

"Unfortunately, through advertising, most Filipino mothers now believe that artificial forms of foods for babies are actually better than breast milk," he said.

A U.N. expert in February criticized milk companies and a Philippine pharmaceutical association for "deceptive and malicious" advertising practices aimed at selling infant formula in the country.

Jean Ziegler, the Geneva-based U.N. food rights expert, said aggressive marketing practices by milk companies were misleading the public by claiming that breast-feeding cannot be done by a majority of women and that their consumer products raise healthy, smart and happy babies.
In 2003, the World Health Organization estimated that 16,000 children below age 5 died in the Philippines due to improper feeding practices, including use of infant formula.

Only 16 percent of Filipino children between 4 and 5 months old are exclusively breast-fed, while 13 percent of mothers do not breast-feed at all, believing they do not have enough milk, according to UNICEF.

Last year, the city of Manila, in partnership with breast-feeding advocates, broke the Guinness record on simultaneous breast-feeding in a single place when 3,541 mothers gathered at a sports complex. That event broke the previous record of 1,130 mothers breast-feeding simultaneously in Berkeley, Calif., in 2002.